Ether is currently moving much slower, in terms of price action, than what we would expect. I believe this is because understanding the ‘bull case’ for ether is a relatively complicated task. At least, much more so than bitcoin. With bitcoin, it’s simple, it’s a store of value. There is a hard cap of 21 million and there will never be any more than that. This is as simple as it gets.

Understanding the bull case for ether, however, requires delving into the Ethereum ecosystem — and putting your nose in a few good articles. Most people, especially those who…


When I first heard of Bitcoin in late 2017, I had one idea, this was one hundred percent a Ponzi. I was interested in investing at the time but, not in something with literally no intrinsic value. I must admit, at the time, I was largely ignorant of the technology behind Bitcoin. I had no real idea that Bitcoin was even a technological innovation. As far as I was concerned, digital money already existed — how else did I have money on my mobile banking app?

Around November 2020, before Bitcoin had reached its old all-time high, I began looking…

Jacob Madden

Graduated with a BSc in marketing from Lancaster University. Interested in topics surrounding crypto, finance, economics, politics and philosophy.

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